Category Archives: Tips

Make Your Copy More Believable – Gradualize Your Claims

In Breakthrough Advertising, Eugene Schwartz codified a system for making your copy more believable. He called it Gradualization and the basic gist of it is… You take a bold claim that’s hard to accept upfront – then unpack it into a series of smaller, more easily accepted beliefs, concluding your point with the same bold claim…

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Video Sales Letters just got a LOT smarter… Watch and see!

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McLeod's Monday Mailbag

McLeod’s Monday Mailbag:
“How Can I Quit My Job?”

Hey Brian, So I’m finally at a point where I’m no longer comfortable relying solely on an employer to provide my stability. I’d like to start doing something where I have money coming in from other sources as well. Maybe even grow it to the point where it exceeds my current income working for someone…

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Super-Simple, Highly-Effective Sales Funnel For Facebook Ads

Lately, I’ve seen a few very well-executed variations on this dead-simple, highly-effective front-end sales funnel anyone could be doing:

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