Category Archives: Tips
Make Your Copy More Believable – Gradualize Your Claims
In Breakthrough Advertising, Eugene Schwartz codified a system for making your copy more believable. He called it Gradualization and the basic gist of it is… You take a bold claim that’s hard to accept upfront – then unpack it into a series of smaller, more easily accepted beliefs, concluding your point with the same bold claim…
McLeod’s Monday Mailbag:
“How Can I Quit My Job?”
Hey Brian, So I’m finally at a point where I’m no longer comfortable relying solely on an employer to provide my stability. I’d like to start doing something where I have money coming in from other sources as well. Maybe even grow it to the point where it exceeds my current income working for someone…
Super-Simple, Highly-Effective Sales Funnel For Facebook Ads
Lately, I’ve seen a few very well-executed variations on this dead-simple, highly-effective front-end sales funnel anyone could be doing: